At Somersault (@smrsault), we’re committed to leveraging all advances in technology to help publishers and other content creators reach their audiences effectively and efficiently, and achieve sustainable growth in their business endeavors. But we also can see how engulfed in – and dependent upon – technology our culture has become, to the point of potential detriment in our daily lives and spiritual development.
On his blog, Nathan W. Bingham (@NWBingham) writes about the alluring and subtle pull of technology to become our idol. He quotes Tim Keller from his book Counterfeit Gods on describing idolatry as: “...anything more important to you than God, anything that absorbs your heart and imagination more than God, anything you seek to give you what only God can give.”
Compared with many other potential idols, technology has a greater idolatrous potential; not only can it become an idol in and of itself, it can also serve as an enabler of other idols.
This is an important distinction because although it can be subtle, it means technology is doubly potent for the idol factory that is our heart.
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