Google Authorship is a service to help you increase the chances of raising your blog’s or website’s ranking in a Google search. By creating and maintaining a Google+ account, an author’s name is tied to all blog posts, articles, and products published under their name. When an author is “searched,” Google will list all the posts, articles, and titles associated with that author. An author photo will also appear that links back to the Google+ account.
Search Engine Land (@sengineland) says, “If a user returns to the search results (after reading an author-tagged search result) for a certain period of time, Google will add three additional links to similar articles from the same author below the originally clicked link.”
On SEOmoz (@SEOmoz), Jeff Sauer says, “The sooner that you connect Google+ authorship to a new domain, the sooner you will be indexed.”
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