Survey Shows Publishing Has Expanded Since 2008 - somersault

Survey Shows Publishing Has Expanded Since 2008

This article in The New York Times (@nytimes) says, “The publishing industry has expanded in the past three years as Americans increasingly turned to ebooks and juvenile and adult fiction, according to a new survey of thousands of publishers, retailers, and distributors that challenges the doom and gloom that tends to dominate discussions of the industry’s health.”

BookStats, a comprehensive survey conducted by two major trade groups that was released early Tuesday, reveals that in 2010 publishers generated net revenue of $27.9 billion, a 5.6% increase over 2008. Publishers sold 2.57 billion books in all formats in 2010, a 4.1% increase since 2008.

The Association of American Publishers (@AmericanPublish) and the Book Industry Study Group (@BISG) collaborated on the report and collected data from 1,963 publishers, including the six largest trade publishers. The survey encompassed five major categories of books: trade, K-12 school, higher education, professional, and scholarly.

“The printed word is alive and well whether it takes a paper delivery or digital delivery,” says Tina Jordan, vice president of the Association of American Publishers.

Read the story in full.

Also see coverage by Publishers Weekly (@PublishersWkly), “Industry Sales Rose 3.1% in 2010; Trade Ebook Sales the Big Winner.”

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Somersault Group

Announcing Somersault Group, doing business as Somersault. We believe the unprecedented changes occurring in the publishing world aren’t a crisis; they’re a playground of possibilities. We're here to help clients embrace change and leverage it to fulfill their mission. We're flipping the publishing world right-side up! Due to rapidly churning communication technology and seismic shifts in the book market distribution landscape – from the Internet to eReaders and the iPad to individual book print-on-demand capability – publishers expect authors to take more responsibility for the development, promotion, and sales of their books. Somersault helps publishers, agents, ministry partners, and Christian authors adapt to these changes with dexterity. We combine the experience and vision of Somersault publishing executives with the integrated marketing and technology expertise of digital natives. We honor good ideas and the creative people who embody them. We believe in the power of books to change lives, and are committed to help authors tell their stories and actively engage their readers. We want to be known for our nimbleness and responsiveness. Anticipating and embracing the future, being attentive to consumer behavior, inviting collaboration, and encouraging entrepreneurship are our core values, as we operate within the framework of having fun and reflecting the kingdom of God. We’re seeking ‘blue water’ opportunities, be they pond, lake, or ocean. We provide authors with brand counseling, editorial direction, research capabilities, marketing strategy, Internet and social media presence, and a comprehensive portfolio of publishing assistance. Our mission is to change lives by connecting inspirational content creators with readers using exceptional creativity, right-now technology, and old-fashioned personal care. See all our social networks on our Google profile. Contact us at hello@somersaultgroup.com, 1.616.551.1539, 131 Division Ave. S., Suite 300, Grand Rapids, MI 49503-4215.

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