Study: Christians are Embracing Tablets & E-readers - somersault

Study: Christians are Embracing Tablets & E-readers

Christian Retailing (@ChristianRetail) reports on CBA-commissioned research by the Barna Group (@barnagroup) that Christians are using computer tablets and e-readers at a faster pace than most consumers.

Barna President David Kinnaman (@davidkinnaman) summarized the findings of The Rise of E-Reading: What Digital Content Means for Customer Loyalty, Products, and Retailing study in a video presentation July 15 during the opening general session of the International Christian Retail Show (@ICRShow) (#ICRS) in Orlando, Fla.

The study shows that

·         44% of pastors

·         30% of Christian store shoppers

·         25% of practicing Catholics all report they own a mobile tablet device or e-reader, compared to 18% of shoppers who don't visit Christian stores.

Also, the most popular device is the iPad — 44% of tablet-owning Christian store shoppers.

And nearly 70% of Christian store shoppers said they would definitely or probably buy an ebook or digital download from a Christian store.

Read this in full.

Also see our previous blogpost, “Family Christian Stores Now Selling Its Own Tablet,” and our other posts about tablets.

Contact Somersault (@smrsault) to help you publish and market pbooks and ebooks.

And be sure to bookmark and use daily the SomersaultNOW online dashboard, created specifically for publishing and marketing executives.

Somersault Group

Announcing Somersault Group, doing business as Somersault. We believe the unprecedented changes occurring in the publishing world aren’t a crisis; they’re a playground of possibilities. We're here to help clients embrace change and leverage it to fulfill their mission. We're flipping the publishing world right-side up! Due to rapidly churning communication technology and seismic shifts in the book market distribution landscape – from the Internet to eReaders and the iPad to individual book print-on-demand capability – publishers expect authors to take more responsibility for the development, promotion, and sales of their books. Somersault helps publishers, agents, ministry partners, and Christian authors adapt to these changes with dexterity. We combine the experience and vision of Somersault publishing executives with the integrated marketing and technology expertise of digital natives. We honor good ideas and the creative people who embody them. We believe in the power of books to change lives, and are committed to help authors tell their stories and actively engage their readers. We want to be known for our nimbleness and responsiveness. Anticipating and embracing the future, being attentive to consumer behavior, inviting collaboration, and encouraging entrepreneurship are our core values, as we operate within the framework of having fun and reflecting the kingdom of God. We’re seeking ‘blue water’ opportunities, be they pond, lake, or ocean. We provide authors with brand counseling, editorial direction, research capabilities, marketing strategy, Internet and social media presence, and a comprehensive portfolio of publishing assistance. Our mission is to change lives by connecting inspirational content creators with readers using exceptional creativity, right-now technology, and old-fashioned personal care. See all our social networks on our Google profile. Contact us at hello@somersaultgroup.com, 1.616.551.1539, 131 Division Ave. S., Suite 300, Grand Rapids, MI 49503-4215.

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