Grand Rapids, MI (Apr. 1, 2011) – International publishing strategy and services agency Somersault Group™ (http://somersaultgroup.com) (@smrsault) announces it has purchased the naming rights to the International Christian Retail Show (ICRS) (http://www.christianretailshow.com) (@ICRShow), being held this year July 10-13 in Atlanta, GA.
The 5-year deal marks the first change in name for the 61-year-old conference since it became ICRS in 2005. Beginning this year it will be called Somersault International Christian Retail Show (SICRS).
“There’s no truth to the rumor that the pronunciation of the acronym is ‘sickers,’” says Jonathan Petersen, Somersault word-of-mouth evangelist. “It’s pronounced ‘sycrus,’ which is ancient Greek for ‘to buy.’”
In keeping with previous CBA initiatives, such as More from the Core and “What Goes Into the Mind Comes Out in a Life”™, the convention name change is intended to inject energy and focus into the Christian retail sector.
“SICRS is the opportunity for Christian retailers from around the world to join together and learn from each other,” says Nautida Konventsiooni, chair of the annual convention. She says it’s also a time when retailers can button-hole publishers about the crazy decisions they’ve made in the previous year.
“I’m pumped about the new SICRS name,” says Artificielle Nom, owner of the 50,000 square foot Nom de Plume independent Christian store in Dighton, NM. “It’s going to rejuvenate the entire industry!”
Included in the name change deal is the agreement to locate all Christian “schtick” products to a far corner of the exhibit hall and make certain to direct all media reporters covering the convention away from that area.
About Somersault
Somersault Group™ (Somersault™) is a partner-managed LLC with offices in downtown Grand Rapids, Michigan, USA. The company’s purpose is to enable publishers, agents, ministries, organizations, and Christian authors to quickly leverage rapid changes in communication technology, emphasize excellence in branding and marketing communication for an author’s business development, and extend the highest editorial standards to achieve the goal of helping people experience God’s kingdom. Somersault’s mission statement: to change lives by connecting inspirational content creators with readers using exceptional creativity, right-now technology, and old-fashioned personal care. To that end, Somersault has created SomersaultNOW, the online dashboard to keep publishing and marketing professionals informed. For more information about Somersault, visit somersaultgroup.com.