Small Swiss Village Hits it Big with Facebook Fans - somersault

Small Swiss Village Hits it Big with Facebook Fans

Here’s an example of leveraging the power of social media marketing. In Adweek (@Adweek), Tim Nudd (@nudd) reports a “clever little tourism stunt:”

The tiny village of Obermutten in the Graubünden area of Switzerland has gotten itself a sizable online following — putting itself on the map for would-be visitors — through its pledge to print every Facebook fan’s profile picture and post it on the town’s bulletin board.

The campaign, by ad agency Jung von Matt, has been a big success — with the town of 79 people now boasting more than 12,000 Facebook fans. The bulletin board quickly overflowed, so the townspeople have been finding various barn sides to use for the excess.

The case-study video [above] claims that more than 60 million people worldwide have now heard of Obermutten. Traffic to the Graubünden tourism website is up 250%. And the campaign cost of 10,000 Swiss francs reportedly brought in earned media of some 2.4 million francs.

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