Search Engine Optimization Myths

Stephan Spencer (@sspencer), co-author of The Art of SEO, lists common SEO myths in an article for Multichannel Merchant (@mcmerchant):

· Meta tags will boost your rankings. Fact: Optimizing your meta keywords is a complete waste of time. They’ve been so abused by spammers that the engines haven't put any stock in them for years. In fact, Google never did support this meta tag. None of the various meta tags are given any real weight in the rankings algorithm.

· If you define a meta description, Google uses it in the snippet.

· Tweaking your meta description is the way to optimize the Google snippet's conversion potential.

· Placing links in a teeny-tiny size font at the bottom of your homepage is an effective tactic to raise the rankings of deep pages in your site.

Read this in full.

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