Reading Habits in Different Communities

Several surveys by the Pew Research (@pewresearch) Center's Internet & American Life Project (@pewinternet) reveal interesting variations among communities in the way their residents read and use reading-related technology and institutions:

Book readers: Some 78% of Americans ages 16 and older say they read a book in the past 12 months. Urban (80%) and suburban (80%) residents are especially likely to have read at least one book in the past year. While rural residents are somewhat less likely to have read a book in the past year (71%), the book readers in rural areas read as many books as their counterparts in cities and suburbs.

Purposes for reading: Most of those ages 16 and older read books for pleasure, and that is especially true of suburban readers: 82% of suburbanites read for pleasure, compared with 79% of urban residents and 76% of rural residents. Urban residents (80%) and suburban dwellers (79%) are also especially likely to read to keep up with current events. Some 73% of rural residents do that. More than three-quarters of suburban residents (77%) read to research topics that interest them, compared with 74% of urban residents and 70% of rural residents. Finally, 57% of suburbanites and 58% of city dwellers read for school or work, compared with 47% of rural residents who do that.

Americans and libraries: The majority of Americans ages 16 and older (58%) have a library card and even more (69%) say the library is important to them and their families. Some 71% of city dwellers say the library is important to them and 59% have library cards — and 69% of suburban residents say the library is important and 61% have library cards. At the same time, 62% of rural residents say the library is important and 48% have library cards.

Read this in full.

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Learn about SomersaultSocial, our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.