Alexander Mayor, digital producer at Papercasting (@papercasting), explains his new book service in this article for The Literary Platform (@TheLitPlatform). He says ‘papercasting’ aims to create new hybrid media trailers for books that people can consume on their smartphones, tablets, laptops, or desktops.
For a new generation of readers, music fans, and film lovers, the initial experience of these cultural works is increasingly not a retail space or publishing house but a piece of personal technology – the shop is in your pocket or inside your laptop. Our time is increasingly spent in the company of devices, not books and records. Thus the competition for the reader’s attention is intensified; the opportunity cost of one form of media choice weighs heavily on all the other present options.
The idea at the heart of papercasting is simple: bring to life the premise of books in as imaginative and entertaining way possible and you establish the value of the book and close the sale. Create something for writers and readers to share. Recreate a little of the magic of an in-store event but for a potentially far bigger audience. Make the trailer available from the back of the book jacket. Make it come alive in the shop by harnessing the DIY-media advantages of the digital era – the fact that with the right skills we can now create our own compelling, high-quality media at low-cost and high speed.
Here’s an example of papercasting:
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