The Somersault team is at the annual NRB convention (@NRB_Convention) (#nrb, #nrb12, #nrb2012, #nrbconvention) taking place in Nashville, TN, Feb. 18-21. NRB (@NRBonline), formerly limited to Christian radio and TV broadcasters, has broadened itself to include bloggers, pastors, writers, and others as “a non-partisan, international association of Christian communicators whose member organizations represent millions of listeners, viewers, and readers.”
President and CEO of NRB, Dr. Frank Wright, says Christian communication continues to evolve:
To the extent that Christian radio stations can become interwoven into the fabric and essence of the community that they serve, they’re going to be dynamic and helpful for decades to come.
However, having said that, I do think that many content producers are becoming agnostic as to which platforms their content goes out on. In other words, they’re beginning to look at distribution systems… as the UPS man, the FedEx man. I don’t think they care as much about which distribution system they use as long as their content is distributed to the largest possible audience.
Also see RadioWorld’s “NRB Seeks to Keep Comm Ports Open” in which NRB senior vice president and general counsel Craig Parshall (@cpauthor101) explains why NRB has taken a stand against the FCC’s notice of proposed rulemaking on network neutrality.
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