iPad E-Reading Market Share Stagnates as Tablet E-Reading Rises

According to an analysis by Digital Book World (@DigiBookWorld) editorial director Jeremy Greenfield (@JDGsaid) of a new study from the Book Industry Study Group (BISG), some 25% of all people who read ebooks are now reading on tablets (as opposed to dedicated e-readers), up from under 20% at the end of 2011.

An industry insider says, as tablets put pressure on sales of dedicated e-readers, prices of the e-ink devices could drop until they hit zero.

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