iPad App Makes Ebook Experience Social

Springwise (@springwise) reports that German start-up Readmill (@readmill) has combined its “passion for reading, innovation, and technology to create a social ebook reader for the iPad, pitched as the ‘Last.fm for reading.’”

Readmill, currently in closed Beta, offers users a selection of mainly public domain titles. While reading, users can highlight their favorite passages and share them with others for commenting, either by posting them to their Readmill profile, or via Facebook, Twitter, or Tumblr. As well as being able to recommend titles and view recommended titles from other readers, there is also a comment thread where users can post their thoughts on individual ebooks. Other features include a night mode, which switches page color to black and text color to white, while built in tracking enables the reader to see how long they have spent reading each ebook.

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In addition to Readmill, TNW (@TheNextWeb) reports "Kobo launches Vox, the first social ebook reader with Facebook integration." 

How will this new concept influence your publishing strategy? Let Somersault (@smrsault) help you navigate publishing’s white water rapids.