Innovation Extravaganza - somersault

Innovation Extravaganza

In this trendwatching.com (@trendwatching) article, dozens of innovation (#innovation) examples are displayed, along with the (mini) consumer trends that spawned them. Trendwatching.com defines innovation as “anything that will get consumers spending, and preferably the kind of spending that involves *your* products, services, and experiences.” And it says “trends are only good for one thing: inspiring you to innovate, to come up with new goods, services and experiences for (or even better, with) your customers.” Innovations are showcased in the following trend categories:

hAPPiness
Cash-less
Embedded stories
Life: subscribed
Now-or-never commerce
Extreme charity
Pop-up 4.0
Professional
RepYOUtation
Choice cuts
Gifting galore
Real-world Liking
Bidconomy
Hyper-personalization

Read the article in full.

Join Somersault (@smrsault) in keeping an eye on innovation and where it’s taking the publishing world by reading the Somersault Innovation Daily News and using the SomersaultNOW dashboard of more than 300 articles and RSS feeds designed for publishers and marketers; especially note the Innovation tab. And please tell your colleagues. Thanks!

Somersault Group

Announcing Somersault Group, doing business as Somersault. We believe the unprecedented changes occurring in the publishing world aren’t a crisis; they’re a playground of possibilities. We're here to help clients embrace change and leverage it to fulfill their mission. We're flipping the publishing world right-side up! Due to rapidly churning communication technology and seismic shifts in the book market distribution landscape – from the Internet to eReaders and the iPad to individual book print-on-demand capability – publishers expect authors to take more responsibility for the development, promotion, and sales of their books. Somersault helps publishers, agents, ministry partners, and Christian authors adapt to these changes with dexterity. We combine the experience and vision of Somersault publishing executives with the integrated marketing and technology expertise of digital natives. We honor good ideas and the creative people who embody them. We believe in the power of books to change lives, and are committed to help authors tell their stories and actively engage their readers. We want to be known for our nimbleness and responsiveness. Anticipating and embracing the future, being attentive to consumer behavior, inviting collaboration, and encouraging entrepreneurship are our core values, as we operate within the framework of having fun and reflecting the kingdom of God. We’re seeking ‘blue water’ opportunities, be they pond, lake, or ocean. We provide authors with brand counseling, editorial direction, research capabilities, marketing strategy, Internet and social media presence, and a comprehensive portfolio of publishing assistance. Our mission is to change lives by connecting inspirational content creators with readers using exceptional creativity, right-now technology, and old-fashioned personal care. See all our social networks on our Google profile. Contact us at hello@somersaultgroup.com, 1.616.551.1539, 131 Division Ave. S., Suite 300, Grand Rapids, MI 49503-4215.

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