Information Theory

Since the publishing industry is involved in the dissemination of information (also known as content), it’s now time for some real deep thinking (wow your friends with it at your next book launch party). Tim Manners (@timmanners) of Cool News of the Day (@cool_news) reports the following:

Information theory “proposes that reality is composed not of matter but of bits of information,” reports John Horgan in a Wall Street Journal review of The Information, by James Gleick (@JamesGleick). This is a mathematical theory of information, based on a 1948 paper by Claude Shannon, who was working for Bell Laboratories a the time. In it, Claude “gave information an almost magically precise, quantitative definition: The information in a message is inversely proportional to its probability. Random ‘noise’ is quite uniform; the more surprising a message, the more information it contains.”

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