This article in yesterday’s New York Times explores the trend of employers who, after cutting their employee count deeply during the recession, are aiming to keep profit margins high without rushing into hiring again.
This mentality -- keep corporate profits healthy by continuing to cut costs, rather than re-hiring as sales level off and then begin to increase -- will keep publishers looking for outside agencies (like Somersault) to do some of the work. We don't think we'll see publishers re-hiring their inhouse workforce any time soon.