Blogger Paul Steinbrueck (@paulsteinbrueck) says social media are allowing writers to more easily connect with their readers and that authors must take advantage of this if they want to spread their word. Here’s an excerpt from Paul’s blog:
Traditionally, it had seemed that the aptitudes needed for authoring books were vastly different from those needed to market them. Great writers had tended to be artistic, idealistic, philosophical, and perceptive commentators of society, while great marketers had tended to be pragmatic, street smart, action-oriented, and shrewd handlers of resources. (Both share the common ground of being astute observers of human nature.)
Yet it seems that to be successful in this post-technological Age of Recommendation, both gifted writers and gifted marketers need to overcome certain hurdles to function effectively in areas that may not their primary passion and strengths.
He suggests the roles for writers and marketers are blurring (writers need to sell and marketers need to write). Read the blog post in full.