Matthew Richtel (@mrichtel) and Julie Bosman (@julie_bosman) write in their New York Times article that print books “have a tenacious hold on a particular group: children and toddlers. Their parents are insisting this next generation of readers spend their early years with old-fashioned books.”
This is the case even with parents who themselves are die-hard downloaders of books onto Kindles, iPads, laptops, and phones. They freely acknowledge their digital double standard, saying they want their children to be surrounded by print books, to experience turning physical pages as they learn about shapes, colors, and animals.
Parents also say they like cuddling up with their child and a book, and fear that a shiny gadget might get all the attention. Also, if little Joey is going to spit up, a book may be easier to clean than a tablet computer.
Let Somersault (@smrsault) help you identify and understand your consumers. And be sure to bookmark and use daily the SomersaultNOW online dashboard designed especially for publishing and marketing executives.