Explaining All the Reasons Why People Hate Your Digital Marketing - somersault

Explaining All the Reasons Why People Hate Your Digital Marketing

Jonathan Richman (@jonmrich), Group Director, Strategic Planning for Possible Worldwide (@possible), writes on Warc (@WarcEditors) that if consumers don’t love your Web marketing, it may as well be invisible. And it’s difficult to conduct a SWOT analysis to discover how your competitor stacks up against you because, “when it comes to digital, everything is your competitor.”

Your competitors in digital are everything else that takes time away from your digital program. Everything. Your competitors aren’t just a product in the same category or even brands in the same industry. It’s everything. That means that your competition online isn’t your arch nemesis’ brand site, but it’s also episodes of Family Guy on Hulu. It’s Lolcats1 and Perez Hilton’s blog. Sure, you may not admit to visiting any of these, but someone is accounting for the millions of visitors a month to these sites.

Richman offers a list of digital marketing sins that cause your customers to say “We Hate Your .com”:

· Blunder #1: Trying to Do It All

· Blunder #2: Random Targeting

· Blunder #3: Death by Boredom

· Blunder #4: All for one and… all for one

Read this in full.

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