Dave Sheets is a business development consultant in publishing and printing. His post on the blog Innovation in Mission (@generousmind) speaks to the rise of ebooks and the resulting effect on printers. Here's an excerpt:
Digital books seem to be expanding the market according to some, while others say that the numbers show that ebooks are simply moving the reader from one platform to another. As the sales continue to climb, studies will help publishers understand which of these cases is actually true. But for now, Jon Makinson, the chief of Penguin Publishing shows his understanding of consumer behavior. "You have to give the consumer what the consumer wants – you can't tell the consumer to go away...if the consumer wants to buy a book in an electronic format now, you should let the consumer have it."