Digital Reading & User Experience - somersault

Digital Reading & User Experience

Digital Book World (@DigiBookWorld) recently hosted the webcast “Reader Experience and E-books: What UX Experts Can Teach Publishers.” Here are a few take-aways:

The digital reader experience isn’t just about the container, but also about the content.
Readers should be able to control their own digital reading experience.
Choose the right platform for the right content.
Think about the experience through the lens of the medium. What’s important in print may not be important in digital.
Look to textbook and academic journal publishing for lessons in how to integrate digital and multimedia components, online access, and community engagement with printed books.
Workflow processes must change.
Ebooks have actually restored interest in a good reading experience.
Stay open to change.

Read this in full.

Let Somersault help you navigate 21^st century publishing. And be sure to bookmark and use daily the SomersaultNOW online dashboard created especially for publishing and marketing professionals.

Somersault Group

Announcing Somersault Group, doing business as Somersault. We believe the unprecedented changes occurring in the publishing world aren’t a crisis; they’re a playground of possibilities. We're here to help clients embrace change and leverage it to fulfill their mission. We're flipping the publishing world right-side up! Due to rapidly churning communication technology and seismic shifts in the book market distribution landscape – from the Internet to eReaders and the iPad to individual book print-on-demand capability – publishers expect authors to take more responsibility for the development, promotion, and sales of their books. Somersault helps publishers, agents, ministry partners, and Christian authors adapt to these changes with dexterity. We combine the experience and vision of Somersault publishing executives with the integrated marketing and technology expertise of digital natives. We honor good ideas and the creative people who embody them. We believe in the power of books to change lives, and are committed to help authors tell their stories and actively engage their readers. We want to be known for our nimbleness and responsiveness. Anticipating and embracing the future, being attentive to consumer behavior, inviting collaboration, and encouraging entrepreneurship are our core values, as we operate within the framework of having fun and reflecting the kingdom of God. We’re seeking ‘blue water’ opportunities, be they pond, lake, or ocean. We provide authors with brand counseling, editorial direction, research capabilities, marketing strategy, Internet and social media presence, and a comprehensive portfolio of publishing assistance. Our mission is to change lives by connecting inspirational content creators with readers using exceptional creativity, right-now technology, and old-fashioned personal care. See all our social networks on our Google profile. Contact us at hello@somersaultgroup.com, 1.616.551.1539, 131 Division Ave. S., Suite 300, Grand Rapids, MI 49503-4215.

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