Launched in 1996, AbeBooks (@AbeBooks) is an online marketplace where consumers can buy new, used, rare, and out-of-print books, “as well as cheap textbooks.” It’s a connection point between shoppers and “thousands of professional booksellers around the world who list for sale millions of books.
One way it markets its brand is through video; lots of video. It’s produced 140 videos so far and offers them on its YouTube channel. Here are 3 examples.
Also see our previous blogposts, “A Video About a Poster Masks a Bookstore's Promotion” and “The 3 Qualities That Make A YouTube Video Go Viral”
Contact Somersault (@smrsault) to help you produce effective videos for your brand.
And be sure to bookmark and use daily the SomersaultNOW online dashboard.