Book Seller Believes in Video's Marketing Power

Launched in 1996, AbeBooks (@AbeBooks) is an online marketplace where consumers can buy new, used, rare, and out-of-print books, “as well as cheap textbooks.” It’s a connection point between shoppers and “thousands of professional booksellers around the world who list for sale millions of books.

One way it markets its brand is through video; lots of video. It’s produced 140 videos so far and offers them on its YouTube channel. Here are 3 examples.

Also see our previous blogposts, “A Video About a Poster Masks a Bookstore's Promotion” and “The 3 Qualities That Make A YouTube Video Go Viral

Contact Somersault (@smrsault) to help you produce effective videos for your brand.

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