Sell the sizzle along with the steak. That advertising mantra is exemplified in STA Travel’s (@statravelAU) I Want To Know viral video marketing campaign (the above video is 1 of 3).
Karl Krantz of the Start Up Daily (@thestartupdaily) says it’s “an example of advertising done right....it makes me want to travel....for a video commissioned by a travel agency, you can’t get a better emotional response than that.”
It's not important what your marketing says, it’s important how it leaves people feeling. Show your customers what could be, inspire them to live better.
Nick Morris of Internet Marketing Adelaide (@WebMarkAdelaide) interviews Adam Fyfe, the “Move, Eat, Learn” campaign coordinator. Morris asks, “What were your objectives for this project?” Fyfe says,
At a brand level we had a need to increase awareness of our brand. At a more personal level, it was about putting some excitement back into what should be an inspiring industry.
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