Shelf Awareness (@ShelfAwareness) reports “a solid majority of adults in the US believe in the importance of multicultural picture books for children, but many find it difficult to obtain them.” According to a recent survey commissioned by the Ezra Jack Keats Foundation, 78% say they believe it’s important for children to be exposed to picture books that feature main characters of various ethnicities or races, while 33% report it’s difficult to find such books.
The survey also shows 73% of parents and 49% of adults have purchased a children's picture book with a protagonist of a different race or ethnicity from the child who will be reading the book, while only 10% consider it important to match the race or ethnicity of the main character of a picture book to the race or ethnicity of the child who will be receiving the book.
The factors adults consider when selecting a children's picture book are:
- Interesting stories (62%)
- Important lessons (61%)
- Eye-catching pictures (41%)
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