Typographer Stephen Coles (@typographica) writes in Fonts In Use (@FontsInUse) that this year’s Fortune magazine’s (@FortuneMagazine) annual “500” issue is “a particularly typographic feast.”
The core of Fortune’s typography is MVB Solano Gothic. The typeface was originally made by Mark van Bronkhorst for the Bay Area city of Albany, designed to work alongside the community’s early 1900s architecture. With its sturdy, utilitarian geometry derived from sign lettering of the era, Solano can feel slightly vintage, but the standard variant is more sober than the Retro and Round members of the family.
I was surprised to open Fortune and find what could be considered a character actor playing such a central role. But editorial designer and two-time National Magazine Award winner John Korpics proves with Solano that some “display” typefaces can be more versatile than we assume. Besides setting headlines and teasers, Solano performs admirably in Infographics and even the “500” issue’s essential lists and tables.
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