A Giant Wood Xylophone [video] - somersault

A Giant Wood Xylophone [video]

You haven’t heard Jesu Joy of Man's Desiring like this before! The music is the centerpiece of an innovative viral video (2 million views) for NTT Docomo’s Touch Wood Phone. Adweek (@adweek) gets behind-the-scenes in this article.

An article by bhatnaturally (@bhatnaturally) explains what makes a successful viral video:

When it comes to TV commercials, placing it on YouTube either before or after airing it has become a default option. Some videos are placed on YouTube with an express intent of making them viral. Unfortunately you cannot ‘make’ a viral video; you can only hope the video will ‘go’ viral. Going beyond mere hope, certain aspects about the ads can help it to go viral. Like in the Touch Wood ad.

·         At first pass, it’s riveting. You are intrigued to find out what’s going to happen next.

·         There are certain moments in the film which have repeat value -- for me it was when the balls go off the bridge and fall in to the ‘net’ on the sides.

·         There is a reward for the viewer’s attention and engagement in terms of a message.

·         It evokes a ‘wow, that’s cool’ reaction.

What viral video can Somersault help you produce?

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