A Billboard That Advertises Nothing But Clean Air

It’s only the occasional billboard that stands out from the crowd because of its superior creativity. Fast Company’s Co.Design (@fastcodesign) singles one out. Located at the USA-Canada border near Vancouver, BC, its objective is to advertise the wonderful, clean air of Blaine, WA. It was designed by the Seattle art and architecture firm Lead Pencil Studio, whose Daniel Mihalyo sheds light on the concept:

Borrowing the effectiveness of billboards to redirect attention away from the landscape...this permanently open aperture between nations works to frame nothing more than a clear view of the changing atmospheric conditions beyond.

Read the article in full and think of innovative ways to communicate your brand today.

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