9 Ways to Use Social Media to Launch a Book

On his blog Social Media Examiner, Michael Stelzner (@smexaminer) explains that authors today have “an amazing advantage” from pre-Internet days, when they’d have to depend on traditional media, long lead times, and mercurial reporters as their only hope for book publicity. Now, he says, “not only are there millions of bloggers whose collective audience is larger and more engaged than that of the traditional press, there are also millions of consumers who are one click away from sharing your work with their friends on Facebook, Twitter, and LinkedIn.”

If you can make it easy for people to share and get excited about your book, you won’t need to spend big bucks or hope you make the list of some old newspaper that no-one really reads anymore.

Here are his 9 suggestions:

  1. Embed a Retweet button in a free chapter of the book
  2. Create a “Spread the Word” page
  3. Design a Facebook photo contest
  4. Organize a Top 50 Bloggers promotion
  5. Broadcast live videos with experts
  6. Add social share buttons
  7. Add Facebook Comments
  8. Leverage photos on Facebook
  9. Create fun videos

Read this in full.

Let Somersault (@smrsault) help you use social media to launch your book. Be sure to use the free SomersaultNOW dashboard for publishers and marketers; especially the Social Media tab.