9 Best Practices For Optimized < title > Tags

In Search Engine Land (@sengineland), SEO expert Rick DeJarnette (@rickdejarnette) says a webpage’s <title> tag “has the most SEO power of any tag on the page for establishing keyword relevance.” He offers the best practices to achieve optimized results:

1. Use only one per page, placed within the <head> tag…

2. Place top-performing keywords in descending order…

3. Ensure site branding goes last…

4. Use no more than 70 characters, including spaces…

5. Avoid using stop words (“the”, ”an,” “a” and many others)...

6. Reflect the most important keywords used in the page’s body text…

7. Keep it unique between pages…

8. Avoid duplicating the exact text string within the <h1> tag text…

9. Avoid keyword stuffing…

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