This article in Christianity Today (@CTmagazine) by Kent Annan (@kentannan) draws organizational communication lessons from a recent social justice viral video. He says, “We can all keep striving to better understand how to work toward justice not only with our actions, but also with how we tell people's stories. Jesus' so-called Golden Rule should serve as the overarching guide: ‘You should treat people in the same way that you want people to treat you’ (Matt. 7:12 CEB).”
His 6 principles are:
1. People need a clear, compelling next step....
2. The audience is who you're talking to—and who you're talking about....
3. Be virally prepared....
4. Take care when casting the hero and agent of change....
5. The pitch is the message....
6. Be attentive, not safe....
Also see Ken Davis’ (@KenDavisLive) guest post on Michael Hyatt’s (@MichaelHyatt) blog, “4 Characteristics of Effective Communicators”:
1. Prepare a message with a singular and crystal clear focus….
2. Read an audience and customize the presentation to make that audience want to listen….
3. Be passionate about the subject….
4. Leave the audience no doubt about how to benefit from the talk’s objective….
Contact Somersault (@smrsault) to help you tell your story.
And be sure to bookmark and use daily the SomersaultNOW online dashboard.