5 Ways to Revolutionize the Book Business

Dwight Silverman (@dsilverman), tech blogger/columnist and blog editor for the Houston Chronicle (@HoustonChron), says, “The book business is not changing fast enough.... Most of the changes still involve readers paying a publisher for one book, written by an author. Digital formats can enable more creative and reader-friendly innovations. Here are five things I'd like to see book publishers and retailers do that would really kick off a reading revolution.”

·         Let me subscribe to my favorite authors….

·         Keep books updated for one price….

·         Buy a print copy, get an electronic copy, too….

·         Give more of my money to authors….

·         Indie bookstores should sell ebooks….

Read this in full.

Bookmark and use daily our (@smrsault) SomersaultNOW online dashboard created especially for publishing and marketing executives.

Somersault Group

Announcing Somersault Group, doing business as Somersault. We believe the unprecedented changes occurring in the publishing world aren’t a crisis; they’re a playground of possibilities. We're here to help clients embrace change and leverage it to fulfill their mission. We're flipping the publishing world right-side up! Due to rapidly churning communication technology and seismic shifts in the book market distribution landscape – from the Internet to eReaders and the iPad to individual book print-on-demand capability – publishers expect authors to take more responsibility for the development, promotion, and sales of their books. Somersault helps publishers, agents, ministry partners, and Christian authors adapt to these changes with dexterity. We combine the experience and vision of Somersault publishing executives with the integrated marketing and technology expertise of digital natives. We honor good ideas and the creative people who embody them. We believe in the power of books to change lives, and are committed to help authors tell their stories and actively engage their readers. We want to be known for our nimbleness and responsiveness. Anticipating and embracing the future, being attentive to consumer behavior, inviting collaboration, and encouraging entrepreneurship are our core values, as we operate within the framework of having fun and reflecting the kingdom of God. We’re seeking ‘blue water’ opportunities, be they pond, lake, or ocean. We provide authors with brand counseling, editorial direction, research capabilities, marketing strategy, Internet and social media presence, and a comprehensive portfolio of publishing assistance. Our mission is to change lives by connecting inspirational content creators with readers using exceptional creativity, right-now technology, and old-fashioned personal care. See all our social networks on our Google profile. Contact us at hello@somersaultgroup.com, 1.616.551.1539, 131 Division Ave. S., Suite 300, Grand Rapids, MI 49503-4215.

Posted