Global innovation firm Frog Design’s (@frogdesign) Robert Fabricant (@fabtweet) writes on Fast Company’s Co.Design (@fastcodesign) that “the concept of ‘Creative Intelligence’ (or CQ)...[implies] that our level of creativity can be assessed in a quantitative manner similar to an IQ score.” He disagrees with that implication. He says CQ should not be the purview of the human resources department, as if creativity is “a form of organizational capital just like finances, real estate, or energy.” Instead, he draws 3 conclusions about creativity from the cartoon character Wile E. Coyote:
1. Creativity is BETWEEN Us (Not Within Us). Creativity emerges out of relationships; it’s the tension between different ideas and perspectives and so it is risky to define it as an ability that we inherently possess.
2. Creativity Must be Externalized. Creativity is driven by the ability to externalize ideas in a wide variety of forms.
3. Creativity is Driven by Social Dynamics. It comes out of a collaborative environment. How can we ever be creative without feeling [a] human connection and without being able to bounce our ideas off of each other?
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