2012: The End of the Publishing Industry as We Know it

Michael Drew

Book marketing expert Michael Drew (@promoteabook) writes on the website Beneath the Cover that in 2 years, “the dynamics in publishing and the economy will have shifted so much that traditional publishers will either be acquiring emerging publishing technology and evolving — or going out of business.”

He says, “The future of publishing is open source, free content leading into premium content.” He predicts:

By the end of 2012, 50% or more of all books will be sold in a digital or electronic format.
By the end of 2015, 80% or more of all books will be sold in digital or electronic format
By the end of 2015, “new” digital books will be sold at an average of $0.99 or less

Read his article in full.

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Posted 15 years ago

September 8, 2010 at 4:48 PM