10 Ways to Juice Your Facebook Fan Page - somersault

10 Ways to Juice Your Facebook Fan Page

According to Eloqua (@Eloqua), “you don’t have to sell high-fructose foods or video games to amass a meaningful Facebook fandom. Even a marketing automation provider can inspire a vibrant Facebook community.”

Our newest presentation, “10 Ways to ‘Solve’ Facebook for B2B” (#B2Bfacebook), highlights 10 actionable tips – real things you can start (or stop) doing to make a measurable difference in your Facebook marketing efforts. The tips are derived from our collaboration with BrandGlue (@glue), which grew our Fan page by 2,500%, increased Facebook-referred traffic by 150%, and increased Fan engagement to about 3x industry norms. The creative was executed by JESS3 (@JESS3) and PageLever (@PageLever) supplied the data.

When posting on Facebook, these actions hurt your efforts:

·         Infrequent posts

·         Inconsistent posts

·         Declarative posts

·         Repetitive topics

·         No call to action

Read this in full.

Be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Social Media/Word-of-Mouth tab.

Somersault Group

Announcing Somersault Group, doing business as Somersault. We believe the unprecedented changes occurring in the publishing world aren’t a crisis; they’re a playground of possibilities. We're here to help clients embrace change and leverage it to fulfill their mission. We're flipping the publishing world right-side up! Due to rapidly churning communication technology and seismic shifts in the book market distribution landscape – from the Internet to eReaders and the iPad to individual book print-on-demand capability – publishers expect authors to take more responsibility for the development, promotion, and sales of their books. Somersault helps publishers, agents, ministry partners, and Christian authors adapt to these changes with dexterity. We combine the experience and vision of Somersault publishing executives with the integrated marketing and technology expertise of digital natives. We honor good ideas and the creative people who embody them. We believe in the power of books to change lives, and are committed to help authors tell their stories and actively engage their readers. We want to be known for our nimbleness and responsiveness. Anticipating and embracing the future, being attentive to consumer behavior, inviting collaboration, and encouraging entrepreneurship are our core values, as we operate within the framework of having fun and reflecting the kingdom of God. We’re seeking ‘blue water’ opportunities, be they pond, lake, or ocean. We provide authors with brand counseling, editorial direction, research capabilities, marketing strategy, Internet and social media presence, and a comprehensive portfolio of publishing assistance. Our mission is to change lives by connecting inspirational content creators with readers using exceptional creativity, right-now technology, and old-fashioned personal care. See all our social networks on our Google profile. Contact us at hello@somersaultgroup.com, 1.616.551.1539, 131 Division Ave. S., Suite 300, Grand Rapids, MI 49503-4215.

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