On The Nervous Breakdown (@TNBtweets), J.E. Fishman (@JEFISHMAN) dedicates this list of publisher blunders to his friend Seth Godin:
1. Knowing their suppliers (authors) better than their customers (readers).
2. Failing to do market research.
3. Thinking big advances produce “heat.”
4. Assuming readers think like them.
5. Worrying more about stealing than about selling.
6. Trying to cut their way to profitability.
7. Failing to teach business principles to English majors.
8. Publishing too few books.
9. Refusing to collude.
10. Forgetting what business they’re in.