Mardel Acquires Espresso Book Machine; Zondervan Creates Direct to Digital Imprint; Alive Launches Bondfire

Mardel (@Mardel_Inc) retail chain has 35 stores in 7 states. Its store in Oklahoma City, OK is now “one of the first Christian bookstores that has a newly-installed Espresso Book Machine® (EBM), technology that offers patrons instant access to more than 8 million titles printed in any language, and allows area Oklahoma authors to self-publish their work on-site.”

“Now people have a source to print-on-demand all types of books in any language and genres, and to publish their own professional or personal writings,” said Kevin McDonell, merchandise manager of Mardel.

The EBM is “the only digital-to-print at retail solution on the market. With the push of a button, any book from EspressNet®, On Demand Books’ (@espressobook) digital catalog of content, can be printed, bound and trimmed, creating a paperback book that is virtually indistinguishable from the publisher’s version.

Read the news release (pdf).

Last November, Baker Publishing Group (@ReadBakerBooks) became the first major Christian publisher  to make available almost its entire paperback list to the EBM network.

Read the news release (pdf).

Espresso Book Machine location list.

In other digital news, Publishers Weekly reports:

Zondervan (@Zondervan), the evangelical Christian publishing division of HarperCollins, has begun a new direct-to-digital imprint. Zondervan First (@ZondervanFirst) launches with the acquisition of a historical fiction title, Love in Three-Quarter Time by Dina Sleiman. The digital titles will be produced with editorial and marketing support from Zondervan.

Zondervan First will initially focus on fiction but will eventually include all the categories the company currently publishes. Submissions will be accepted for fiction, non-fiction, and Bible material suitable for kids, teens, and adults in addition to manuscripts geared for curriculum, church resources, academic, and reference books.

Zondervan First will not pay an advance, but authors will receive a 25% royalty from the first book sold. After an ebook sells 10,000 net copies, the author's royalty rate rises to 50%.

Read the news release.

And Alive Communications literary agency for Christian and inspirational titles has launched “a sister epublishing company, Bondfire Books (@BondfireBooks).

“We aim to be a game changer by working with other literary agencies and paying all authors a 50% net royalty, essentially double the industry standard of 25%. We will also offer 5-year renewable terms instead of the normal life of copyright,” says Rick Christian (@RicklyChristian), founder of Bondfire Books and Alive Communications.

Read the news release.

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