Project Glass is what Google is calling its exploration into eyeglasses that promote constant virtual reality to the wearer.
Nick Bilton (@nickbilton) writes in The New York Times (@nytimestech) about the soon coming debut of wearable glasses that serve as computer monitors.
Later this year, Google is expected to start selling eyeglasses that will project information, entertainment and, this being a Google product, advertisements onto the lenses. The glasses are not being designed to be worn constantly — although Google engineers expect some users will wear them a lot — but will be more like smartphones, used when needed, with the lenses serving as a kind of see-through computer monitor.
“It will look very strange to onlookers when people are wearing these glasses,” said William Brinkman, graduate director of the computer science and software engineering department at Miami University in Oxford, Ohio. “You obviously won’t see what they can from behind the glasses. As a result, you will see bizarre body language as people duck or dodge around virtual things.”
...Like smartphones and tablets, the glasses will be equipped with GPS and motion sensors. They will also contain a camera and audio inputs and outputs.
...Through the built-in camera on the glasses, Google will be able to stream images to its rack computers and return augmented reality information to the person wearing them. For instance, a person looking at a landmark could see detailed historical information and comments about it left by friends. If facial recognition software becomes accurate enough, the glasses could remind a wearer of when and how he met the vaguely familiar person standing in front of him at a party. They might also be used for virtual reality games that use the real world as the playground.
Also see our previous blogpost, “Point – Know – Buy.” And browse our blog’s Future tag.
What does this next advancement in technology mean for your publishing strategy? Will you seek to publish content for the exclusive consumption on these types of glasses? Write your comments below.
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